Whilst the chocolate retailers enjoy an uprise in sales during their peak season. We all will be indulging in some chocolatey treats this Sunday spending some quality time with our family and friends. So which egg will you choose? the brightly coloured foil wrapped one or the almond delight, at Kigo we think 3 is a magic number in vacation rental marketing. Here are 3 virtual easter eggs every vacation rental manager should hunt for this Easter. See your availability melt and demand rise!

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The Double Chocolate Chunky Egg – why SEO is a driving force in vacation rental marketing

When we all search for products and services on search engines, we all notice the first few higher ranked links at the top of the page. However there’s more to SEO then appearing at the top of search engines then meets the eye. Their is the consumers behaviour to understand,how people search and what terms they use. For example consumers tend not to just search once, click on a few links and then become satisfied. Instead, during their search consumers click on some websites, edit their search terms, search again, click on a few more links, edit their search terms again, and so on.

So how well do you know your target audience? For your vacation rental businesses this means if you have a strong SEO strategy, your brand will show up in all of your target audiences search terms. You are creating consistent impacts and getting noticed by your potential consumer. Making the double chocolate chunky egg a great choice this Easter!

The Chocolate Surprise Egg – Kigo’s Portal Partners

Do you like surprises? At Kigo we get all the nice ones as we stay on top of industry trends and understand that consumers are more mobile than ever before. How consumers have become reliant on the internet and devices such as their phones, tablets and laptops to lead their lifestyle. For vacation rental businesses this means that online marketing is a vital element to get your business noticed and to increase bookings. So how do you know which is the right website to advertise your property on? Which one is trusted and can fill up your availability calendarsto maximize your revenue.

Where you advertise your property will determine these factors. It is important to list on large websites such as AirBnB, Booking.com or Flipkey as these websites will drive a lot of website traffic. However finding a balance is key and listing on mid-sized portals  will allow you to communicate with a specific audience i.e. France. So you attract the relevant potential guests for the property you have on offer, why not surprise yourself this Easter and see how you can achieve all your vacation rental goals with Kigo’s chocolate surprise egg.

The Mini Eggs – online word of mouth

Now we all know that word of mouth is the strongest form of advertising, it is completely free and trusted. People trust what their friends, acquaintances and other people say as they have no loyalties to the brand. This is clearly impactful so imagine this but online. How do you manage online word of mouth on your Facebook, Twitter, Google+ and other social network pages.  Written content you cannot erase that is visible to everyone. You put all that effort, time and money on gaining traffic to your website to increase your bookings.

So why let negative reviews damage your business, instead take advantage of positive reviews and use it to increase your bookings. Always ensure you are active online wherever your guests can leave reviews about your business. Social networks is an opportunity for you to build a strong brand reputation and encourage positive word of mouth. So why not dip in and discover chocolate mini egg delights this Easter.

So there you have it, a choice of delightful virtual eggs that will help you boost bookings! If you are interested in operating your own vacation rental website complete with a reservation system, we will be more than happy to help. You can request a demo from our website or call us directly: +34 93 1980 697

 

Photo Credit: Christophekiciak via Compfight cc

Posted

By: Tina Patel

You are not seeing the benefit of using Facebook for your vacation rental business? Why are consumers not engaging with you. When you have beautiful properties awaiting their arrival! Don’t let your potential guest take a one way ticket to your competitor. Facebook has the biggest market share when it comes to the world of social media. When used effectively it can help your vacation rental business increase bookings.

We all do it, like, share and comment but have you ever stopped and thought what is grabbing your attention? At Kigo we like seeing vacation rental managers fill up their calendars. So here are our top tips on the types of creative posts you can use on Facebook. So now you can let the world start liking, sharing and commenting about your vacation rental business!

1. Add the wow factor using photos

A picture on Facebook is the difference between your potential guest stopping and viewing your post. Or continuing to scroll down their news feed. Pictures are colourful, bright and visually appealing. Thus making it the simplest way of getting someone’s attention.

Like, share and comment if you are planning a getaway this year!
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Tip: When using Facebook always use the best pictures you have of the properties you are advertising. If you don’t have the best pictures now is the time to go and take them! Always add your logo on the top right hand corner of the images you post. This will personalize your photo. When you start receiving likes, shares and comments your brand is getting maximum exposure.

2. Show off your facilities using photo captions  

Photo captions is a fun way of getting your consumer to engage and interact with your brand. It is as simple as uploading a photo and asking them what the caption is. People will always feel more engaged with your posts if it is something they can relate to. If you can adapt your posts to your target audience you will build an active relationship. Existing guests could become loyal and you can also get new likes leading to increased sales.

Help us caption this photo of two spontaneous kids! Share your best captions in the comments below.

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Tip: When advertising your property remember it is more than a room you are selling, it is an experience. What features does this property consist of? for example if your property has a swimming pool take a picture and upload it on Facebook. Treat the features of your property like it is the room itself. Always have some fun pictures of people using your facilities to implement in your social media strategy.

3. Become the guest and give them useful tips

Simplicity can be a vacation rental marketing guru if you choose the right words for your Facebook post. Become an online concierge to your audience. Give them tips as this adds value to your consumers making them more likely to react. Think about what you do before your vacation, do you have a long list of items to buy? Why not remind them of the essentials! Here is an example Facebook post you can use:

‘Don’t forget to pack your sun cream it’s very sunny here in Spain!’

It is always important to remember that when using Facebook. You are interacting with your guest or potential guest in their leisure time. Thus they don’t want to see companies trying to sell to them. Take an indirect approach this will still give your brand exposure.

4. Reminiscing about the good times; ask your guest to fill in the blanks

Fill-in-the-blank posts is a fantastic way to get your existing audience to remember their previous vacations. Especially if they have used your vacation rental properties when they went on  vacation! It essentially puts your brand on the forefront of any future considerations on where to stay when they are planning another vacation. These types of posts normally attract short comments  encouraging your audience to react and interact. Below is an example of the type of post you can use for a vacation rental business:

My best memory last year was when I was staying at ………… and we ………….

Tip: When using these types of posts always try and promote your vacation rental property and the destination your property is located in. As this will get your audience to talk about your property. Also mentioning all the great things you can do within the destination your properties are located in. Remember before choosing a place to stay your consumer is thinking about what destination to visit and why. Facebook gives you the opportunity to give them a reason as well as a property to stay in!

If you are interested in operating your own vacation rental website complete with a beautiful reservation system, we will be more than happy to help. You can request a demo from our website or call us directly: +34 512 702 104

Photo Credit: TrumpSoho and VegasER via Compfight cc

 

Posted

By: Tina Patel

Why are your guests renting properties to stay in specific destinations that you have on offer? What do your guests do whilst they are staying in your property? Of course they don’t spend all their time in the property they have chosen to stay in. Nowadays tourists are looking for more than just a bed to sleep in. They have become emotionally involved and seek experiences with their family and friends.

So here are our top tips on how you can add value to your property. Delivering the best experience to your guests whilst filling up your calendars!

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1. Find out what is happening in the local area

Increase your bookings by informing the consumer what they can do in the local area of the property location they have chosen. This does not mean give them an itinerary for their whole stay! It is as simple as making the potential consumer aware of the attractions, dining options, must see scenic landscapes, activities and events in the area. Otherwise this would take the guests time and research to find out. If vacation rental managers can be the hub of providing this information adding that human touch, the guest will only have you to thank for the great service and experience. Gaining your vacation rental business positive recommendations.

Tip: Customize your website design  so you can tailor and choose what you want the guest to see and where. This will make your vacation rental business website user friendly for your target audience.

2. Joint ventures

Work in partnership with the local attractions, restaurants, bus and rail services. Offer the businesses exposure of their service directly to your guests. In return for your guest to be able to get a discount if they use their services available during their stay in your vacation rental property. This is a great way to get connected and build relationships with the local community. If done successfully this will differentiate you from the competition.  Joint marketing is also quick to get started, it is effective as it does not require a lot of planning it is just an agreement between you and a local business.

Tip: Vacation rental managers can advertise the local partners by giving them a mention on your social media networks. This is a completely free way of getting additional exposure and making your vacation rental property an experience to stay in.

3. Share your latest news

As well as working closely with local businesses be sure to keep them updated with what is going on in your vacation rental business. If you are placing your brand next to another organization it is important to ensure they know exactly who they are working with and what your business is doing. This will also enable you to remind them of your presence within the industry. Sharing  news, competitions, last minute offers your vacation rental business may have available.

Tip: Take advantage of social media and emails to share everything about your business to your joint partnerships.

4. Thank the guest!

So your guest has checked out and you are getting ready to deliver another exceptional experience to your next arrival. Don´t stop their! Guest aftercare can add that finishing touch to your guests stay wanting them to return to you again! Send them a thank you email for choosing you, make sure you personalize it.

Tip: You can set up an automated email which the guest will receive after they have checked out of your vacation rental property. Don’t forget to use the email to also encourage them to write a review online about their stay.

So there you have it, a blog post on how you can add value to your business and deliver an experience that your guest is looking for.

If you are interested in operating your own vacation rental website complete with a beautiful reservation system, we will be more than happy to help. You can request a demo from our website or call us directly: +34 512 702 104

Photo Credit: ONE/MILLION  via Compfight cc

 

Posted

By: Tina Patel

Do you ever wonder why your guests make the decisions they do? Why they choose to use your service? or why they decide not to use you again. Customer feedback is a simple tool to use to grow and expand your vacation rental business, it can make all the difference between a good year and a great year!

Asking for customer feedback is not as time consuming or as complex as it seems, their are many ways to find out information about your guest. Using customer surveys is a simple way to gain valuable information and improve your marketing campaigns. Here are four reasons why you should email customer surveys after your guest has used your service:

 

Signpost "Customer Satisfaction"

 

Customer Loyalty
Understanding what your guest likes and dislikes about the service you are providing will attain you loyalty and referrals to other potential consumers. With Kigo´s mailchimp integration your customers can subscribe to your newsletters, receive your latest promotions,discounts and events.

Tip: Once a customer has subscribed to your newsletter use this as an opportunity to start building a relationship with them by directing them to like you on Facebook and follow you on Twitter. Find out here on how social media can support a vacation rental manager.

Customer Satisfaction

Word of mouth is the strongest form of advertising and guests who have used your service are more likely to speak about a negative experience than a positive experience. By surveying your customer you will have the opportunity to recover any issues helping you avoid negative reviews.

Tip: Ask your guests who have given positive feedback about your service to share their experience on Tripadvisor, Booking.com, Facebook, Twitter or maybe even a video testimonial that you can use on Youtube or for your website!

Recognizing Trends

If your guests are giving you similar or the same feedback this can help you understand what you are doing well and what the customer really appreciates about the service you are providing. Emphasizing on the most positive points about your service will help you improve how you advertise your vacation rental business, translating this feedback in your advertising i.e. your email newsletters will get you ahead of the competition.

Tip: With Kigo´s email templates you can send relevant surveys to guests, choose what questions you want to ask and what date and time you want to send it. You can also create a link so that the answers received will come directly to Google drive in a clear format.

Personalizing Emails

Increase your open and click through rates by personalizing your email campaigns, by doing this the customer feedback you get will be good quality and reliable helping you improve your vacation rental business. Personalization is key to your success as consumers expectations are increasing, the more you know about your guest will help you build stronger relationships and make the customer feel understood.

Tip: When you are using Kigo´s email templates don’t forget to personalize your emails, you can personalise the title, name, number and content! Make the most of this feature and build brand loyalty.

If you are interested in operating your own vacation rental website complete with a beautifulreservation system, we will be more than happy to help. You can request a demo from our website or call us directly: +34 512 702 104

Photo Credit: frankrizzo805 via Compfight cc

Posted

By: Tina Patel

There are many different marketing avenues to consider when promoting a holiday home, however many vacation rental managers will not have thought of creating a press release to increase bookings. Although this marketing technique is now quite dated, it should still be considered when putting together a vacation rental marketing strategy.
vacation rental press release
A press release is a valuable way to share content surrounding your vacation rental. Whether it be special promotional deals, company news or the announcement of a new property, press releases are a great way to boost SEO and traffic to your vacation rental website.
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By: Guest Blogger