We are consistently writing blogs to help you increase bookings for your vacation rental businesses, by writing these blogs we hope we are saving you time doing marketing research  by giving you the latest tips and ideas to keep your vacation rental competitive within the vacation rental market.Today we are giving you our top 3 marketing blogs as a reminder to help you fill your availability calendars.

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Top 5 Business Apps Every Property Manager Should Be Using

Expense reports, learning the latest marketing avenues, meeting clients and owners, managing our personal calendars and to-do lists. There is no denying that a vacation rental manager’s job is time intensive and any tools that can help save us time from our day-to-day tasks, brings us time to allocate towards marketing our properties and thus increasing revenue.

Here at Kigo we are very focused on ensuring property managers use the latest technology tools to save time and increase productivity. As such, this week we have researched far and wide to bring you the 5 most popular time-saving tools on the market:

 

How To Determine The Price Of Your Vacation Rental

Determining the price of a vacation rental can be a challenging and often stressful part of the marketing process. The price you determine will have a big impact on the property’s bookings, which unfortunately may not always be positive. Setting your price too high will decrease your bookings, while setting it too low will make you lose out on valuable profit; the key to a profitable business is finding a balance.

3 Ways to reward your loyal vacation rental guests

It’s always nice to have regular guests who use your vacation rental business to book their accommodation for their vacations time and time again. It shows your guests are happy with the service you’re providing as well as the properties you have on offer.

Whilst you have your vacation rental guest happy and satisfied. It’s always a good idea to have a loyalty scheme in place to keep them loyal on the longer term. This will also allow you to thank your guests and show your appreciation. Today we are going to give you three ideas to keep your guests from not being snatched away by your competitors!

So there you have it a reminder of just a few of our top blogs to help you increase bookings and fill up your availability calendars.

 

If you are interested in operating your own vacation rental website complete with a reservation system, we will be more than happy to help. You can request a demo from our website or call us directly: +34 93 1980 697

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By: Tina Patel

What do you do when you are facing an off season period but still have rooms that need filling! How do you target your audience to book your vacation rental, what do you do in your marketing efforts. Today we are giving our tips on how to increase bookings during the off peak season.

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Lower the price

Advertise your vacation rental properties price in accordance to the season. Your vacation properties may command top-dollar during the summer however fewer winter travelers will mean more hotels and vacation homeowners are competing for the same few customers. Likewise, winter travelers are often more budget-conscious than those who travel in peak season. The price has a bigger influence during this time and it contributes hugely on your target markets decision.

Reduce the minimum stay

How long if your vacation rental minimum stay, it is common to have a minimum stay period and most properties have a seven-day minimum stay requirement during peak season, but offseason it’s better to have your vacation rental property rented out some of the time than none of the time. By giving the option of a lower minimum stay to your potential guests for example to stay for three nights or a long weekend, you’ll cash in on budget-minded travelers or those looking for a quick getaway. So go ahead and lower your minimum stay during the off peak season this will help you increase bookings and stand out from the competition.

Get to know the local businesses

When you rent out your vacation rental properties, local businesses can benefit from increased business. Your vacation rentals local restaurants, ski resorts, marina, water parks, amusement parks, movie theaters and arcades for discount or free coupons to add to your vacation package. Working closely with the local organisations will welcome the business and be excited to throw in freebies — anything to get more sales! So go ahead and start networking within your vacation rental property areas.

 

If you are interested in operating your own vacation rental website complete with a reservation system, we will be more than happy to help. You can request a demo from our website or call us directly: +34 93 1980 697

 

Posted

By: Tina Patel

How much time and resources do you invest in Twitter for your vacation rental business, if you are investing your time and money then make sure you are gaining the competitive edge on social media over your competitors! and today we are blogging about Twitter and how you can do just that!

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Follow other pages

Twitter isn’t just about your tweets; it’s also a great source for information on your competition within the vacation rental industry. Analyse your competitors engagement, find out what they are talking about.This will give you vacation rental managers and owners a insight on how to broaden your own following and what your vacation rental guests are looking for. Look at what your competition is doing and do it better!

Twitter is not a sales tool

Twitter is not a platform where you can sell a product, its not a sales pitch! Instead, use it to increase guest loyalty and offer valuable information to your followers. Consistently tweeting will lose you followers on Twitter so always ensure you are focusing on quality not quantity. Its an opportunity to immerse your followers into your brand so don’t scare them away!

Shorten our Tweets

This is the best part! Get creative and shorten your links keeping it short and snappy is key to  getting your audiences attention. If you want your tweets to stand out from the rest of your competition make sure your tweets are relevant to your target audiences interest!

Shorten links

Twitter is great to send your audience to follow links to your blog pages or websites. The last thing you want is long links on your page as this will look unappealing and lengthen your tweets. So there you have it a blog on  twitter tips that will get you ahead of your game and help you get more followers!

If you are interested in operating your own vacation rental website complete with a reservation system, we will be more than happy to help. You can request a demo from our website or call us directly: +34 93 1980 697

Posted

By: Tina Patel

Are you struggling to fill up some of your vacation rental properties and thinking of using some sales promotions to get them filled up? Well thats a great idea so today we are going to show you how to create the ultimate sales offer to make your vacation rental property stand out from the crowded market place.

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1. Package the bait

Vacation rental managers and owners should be prepared to communicate their unique selling proposition. What distinguishes your vacation rental business from the competition. What do you have that’s new, different or better than what others have? Recognise your unique selling points and flaunt them!

2. Mention the savings

If your vacation rental business is offering discounts and savings then mention how much the customer is actually saving and include this saving in the advert. By doing this it allows your potential guest to see the actual benefit. Vacation rental managers and owners should also consider the long-term effect of offering discounts on sales.  For example, does the customer make a repeat purchase? Does the discount have an impact on full-priced sales? In other words, are you simply shifting the timing of the purchase? ask yourself this questions and monitor what works, what doesn’t work and how this is having an impact on your vacation rental business.

3. Throw in an incentive

Incentives can give your vacation rental consumers an opportunity to try something with low risk, or offer a “free gift with purchase” that appeals to your target audience for your vacation rental business. Gifts that enhance a product or service, are popular as well. Just be careful that the gift doesn’t overshadow the product. So there you have it a blog on how to create the ultimate promotional package for your vacation rental business.

If you are interested in operating your own vacation rental website complete with a reservation system, we will be more than happy to help. You can request a demo from our website or call us directly: +34 93 1980 697

 

Posted

By: Tina Patel

How much time and money do you invest in your social media strategy? Or do you have a Facebook page already and want to increase your audience. Social media is a great tool for vacation rental businesses when used to tactically. Today we are going to give you few tips on how to increase your engagement on Facebook.

 

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1.Finding the best time to engage with your audience

One way you vacation rental managers and owners can find out when your Facebook followers are engaging with your posts the most is to experiment and post at different time of the day or even night. Sometimes the only way to ensure optimal engagement is through old-fashioned trial and error. You may have the tools to automate your Facebook posts so you can post late make sure your notifications are on as if you receive a comment responding as soon as possible to apart of increasing engagement and likes.

2. Ask your audience for feedback

Do you know where your audience would like to go on holiday? where are your properties located? Are you on the hunt for more properties? If so why not let your guests help you choose a destination! After all they are the consumers of your brand. This could increase your bookings by existing guests and loyalty. It will give you an idea of what your customer wants and what type of holidays they are looking for!

3.Take pictures…. and lots of them!

It’s time to say cheese! get your camera out and start taking pictures of your vacation rental properties, preferably with people! Facebook posts with pictures receive more engagement than posts with just text or links. Your vacation rental guests newsfeed is filled with their friends and business pages posts so adding a picture will help your vacation rental brand stand out from the clutter!

4. Create a personal Facebook page

If you really want to fully understand the latest trends on Facebook then create yourself a personal account and join the rest of the world if you haven’t already got one. This will not only allow you to gain an experience from the users perspective but also allow you to keep an eye on competition and how other users are innovating online.

So there you have it! A  blog on Facebook tips and tricks to get ahead of the competition and increase your Facebook engagement.

If you are interested in operating your own vacation rental website complete with a reservation system, we will be more than happy to help. You can request a demo from our website or call us directly: +34 93 1980 697

 

Posted

By: Tina Patel