Investors and travel consumers have given serious attention to the vacation rental market space in recent years. SaaS companies like Kigo were born due to the undercurrent of technological innovation that has taken root due to this market, and have weighed in on the current state-of-the-union in the space today via the latest Skift report.
Skift’s Research Take: “Airbnb popularized a new type of rental product – i.e. the primary-residence urban rental, but now professionally managed properties are coming online with fury. Looking forward 10 years, the landscape will likely look quite different. Consolidation is in the air: vacation rentals have gone mainstream with the consumer but inventory remains fragmented. Property managers, marketplaces, SaaS platforms and a host of other add-on services are evolving their strategies to capture greater scale and efficiencies.”
- Kigo VP and General Manager Matthew Hoffman joins the likes of VRMA Executive Director Mike Copps and Wyndham Destination Network President and CEO Gail Mandel, and many talk about what the vacation rental market will look like over the next 10 years.
- The role of Airbnb as a marketplace and distribution channel
- Competition on supply and demand as a result of the “Airbnb effect.”
- How technology will continue to play a role in shaping the rapid evolution of the market
- How the competitive environment will spur new investments and innovations targeting the full breadth of the VR value chain (from property owner and manager to distributor and end-consumer)
- State of fragmentation and consolidation in the vacation rental industry
- Inventory and assessment of new players entering the space
Read the full report from Skift.
See Kigo in action. Request a personal, web-based demo of Kigo vacation rental software.