Kigo Blog

Vacation Rental Websites: Custom vs. Template

Vacation Rental Websites

mobile ready vacation rental website

Nowadays holiday goers are turning to the internet rather than a travel agent when searching for their next vacation. For this reason there has been a rise in online bookings and a heightening in the importance of having a website for those in the travel industry.

For vacation rental managers in particular, a vacation rental website is an excellent marketing platform for showing off your beautiful properties and increasing bookings.

When making the decision to improve your vacation rental marketing with a website, do you choose a pre-made template or work on a custom design with a designer?

To help distinguish the differences between the two, we’re going to go through some of the ways both options will benefit your vacation rental business:

Vacation Rental Website Template

mobile ready vacation rental websiteThe main benefit of choosing a template is that a vacation rental manager can have their own website up and running in a matter of days. Not only do templates look professional, they can be customized to the vacation rental brand.

Website templates are cost effective and an easy solution for those in the vacation rental industry that do not know web design.

Since competition in the vacation rental industry is strong, when choosing a website template it is important to consider whether it is optimized for SEO to increase page rank, mobile responsive and looks great in all the latest browsers. These 3 factors will contribute towards increasing traffic to your vacation rental website and in turn, bookings.

A Custom Vacation Rental Website

mobile ready vacation rental website
Custom vacation rental websites are perfect if you’re looking for a marketing platform that will stand out above competition. They include all the benefits of a template website yet they are unique and more personable to your vacation rental brand.

However in order for your website to be tailored completely to your vacation rental needs, you may need to allow more time for the finished design. The benefit of this is that every step of the way you will work with a designer and can adjust the website to fit your vacation rental brand perfectly.

Whether you choose a custom or template vacation rental website, make sure your reservation system complements the design and works just as beautifully from the backend. That way, you can save time, stay organized and automate every aspect of your business, whilst looking great.

We hope we have shaped a better understanding of just some of the differences between a custom designed vacation rental website and a pre-made template.

Please share with those of interest or post your comments in the box below:

If you need help with a Vacation Rental Website fully integrated with a Reservation System and Channel Manager, Kigo can help! For more information contact one of our vacation rental software experts at or on the phone (Europe) +34 512 702 104