One of the most important components of any vacation rental managers’ marketing strategy is a website. Operating your own vacation rental website provides the perfect opportunity to showcase the properties and build a brand for your business. To help create an understanding of how a website will improve marketing efforts and increase bookings, from time to time we put under the spotlight one of our fantastic clients. For this week, we invite you to take a look at FG Property Management who offer a selection of affordable holiday lettings in London.
Although FG Property Management are primarily based in London, they also offer vacationers rental apartments and homes in many other desired destinations like Paris, Rome and Barcelona. Regardless of the vacation rental location, they aim to offer a selection of properties that all ooze local character and charm, for holiday goers and business travellers alike. Their website is an excellent portfolio of their properties that carries through this theme.
As you land on FG Property Management’s homepage, it immediately exerts professionalism and credibility. From the slick colour scheme, the crisp images of London to the FlipKey and TripAdvisor awards proudly presented, it all works towards ensuring that potential guests have no doubts in proceeding with making a booking. A well constructed homepage will capture any visitors attention and encourage them to delve in deeper.
Displaying all of their social networks at the top of the page is an excellent marketing effort to drive traffic to their other platforms and initiate conversation. Alongside their social networks, there is everything a guest needs and any questions answered to make a booking. And as you easily navigate your way around the FG Property Management website, the strong professional theme remains.
As well as all of the neccesary information needed to make a booking, FG Property Management also spotlight their blog on the homepage. Featuring posts on things like ‘Chocolate Shops in London’ further encourages engagement and will increase chances of the post being shared and driving traffic to the website, which in turn will increase booking chances!
The reservation process is quick and easy. On the homepage and the property listing pages, FG Property Management have made sure that the vacation rental availability is very accessible. Guests can define their property search by destination, guests, check-in/check-out dates and no. bedrooms to encourage a smooth booking process.
From there, the user can preview images of each property and read a short informative description before clicking for more details; this allows the guest to swiftly define which property is more suitable for their stay. Each property listing page includes a full amenities list, detailed area information, map location, and availability calendar. Ensuring that the listing page is full of information will help to deter the booker from looking elsewhere.
Once making a selection, the search tool automatically calculates the rental total so that the guests knows exactly what they are paying for before leading them to a simple inquiry form.
Our Favourite Part of the Website:
Without a doubt our favourite part of the website is FG Property Management’s use of video marketing. It is an excellent way of delivering information creatively and efficiently. In just over 1 minute, potential guests can find out the services FG Property Management provide all from the homepage.
If you are looking for a vacation rental in London or further afield, FG Property Management have a beautiful selection of vacation apartments and homes for you. Or if you would like to network with FG Property Management, be sure to take a look at their website.
Please note that the website samples we provide are only to spotlight the websites of our clients. To respect the time and effort these agencies have put into creating their websites, we ask that you do not replicate design elements or content pieces.
Are you looking for a vacation rental website like FG Property Management? Kigo can set you up with a custom or template website with the best reservation system software & channel manager integration. To request a demo please contact us at firstname.lastname@example.org or on the phone (Europe) +34 512 702 104 ‧