Kigo Blog

Vacation Rental Reviews Tip: Why Timing is Everything

Vacation Rental Marketing
vacation rental reviews

We live at a time when digital words burn faster than a lit match. Whether we like it or not, online reviews are how the world expresses opinions. They are integrated into Google search, Facebook, Twitter and all the major online travel agencies. Although some brands still choose to ignore what their customers say online, […]

Extend Your Vacation Rental Marketing with Pinterest

Social Media Marketing
vacation rental marketing

85 percent of Pinterest users are female, a demographic usually credited with making vacation destination decisions for families. Previous articles in the Vacation Rental Social Media Marketing Series featured Instagram and Snapchat. Today, we turn the spotlight on another social media platform you may not have considered, namely, Pinterest. Are you using Pinterest to market […]

Vacation Rental and Corporate Housing Markets Collide

Vacation Rental Marketing
corporate housing

What Is the #1 Market Trend Affecting Vacation Rentals? Labeled by some as the number one real estate market trend, short-term rental house leasing is making a big splash in many neighborhoods domestically and internationally. With companies like Airbnb leading the way, the boundaries between the vacation rental world and the corporate housing world are […]

LGBT is Growing Demographic for Vacation Rentals

Vacation Rental Marketing

According to “Out Now Global LGBT Travel Industry Survey”, the first tourism industry study of its kind, it is estimated that the global LGBT travel market is worth $202 billion. By any objective standard, that is a huge number. Are you shouting the same message to the entire market, or targeting demographics in your vacation rental […]

Vacation Rental Marketing Tips: Paid vs Earned Media

Vacation Rental Marketing
Kigo Vacation Rental Marketing Online Paid Media PPC

Vacation Rental Marketing Starts with Being Found According to Nielsen, 92 percent of consumers trust word-of-mouth recommendations, or earned media, over all other forms of advertising.   What does this mean for your vacation rental marketing efforts?  Paid and Earned Media in Vacation Rental Marketing Vacation rental marketing done well includes three types of media: […]

15 Ideas for Vacation Rental Marketing Content

Vacation Rental Marketing
vacation rental marketing

“Content marketing is being used by 86 percent of businesses today. But effective content marketing? Not so easy to find.”  A vast majority of businesses use content marketing to try to attract clients. But the mere act of content marketing does not, of itself, lead to success. How can you use content marketing and social […]

How to Market Vacation Rentals for Corporate Housing

Vacation Rental Marketing

Are you looking for a new revenue source for your vacation rental property management company? It may be a good time to look at corporate housing as a new marketplace for your properties. According to the U.S. Travel Association, direct spending on business travel by domestic and international travelers, including expenditures on meetings, events and […]

How Pokemon Go Can Boost Vacation Rental Bookings

Vacation Rental Marketing
How to use Pokemon Go to boost vacation rental bookings

How can vacation rental management companies leverage Pokémon Go in their own marketing? Whether you are a fan of Pokémon Go or are confused why it has become such a worldwide craze, it’s hard to ignore the game’s impressive stats. Techcrunch reported that in early August, Pokémon Go hit 100 million downloads and reached over $10 […]

Luxury Travel Expert Interview Suze of Luxury Columnist

Vacation Rental Marketing
Luxury Travel

Suze Renner is the Founder and Managing Editor of Luxury Columnist, one of the top 3 UK luxury blogs, which boasts over 74,000 social media followers. We caught up with Suze recently to hear her thoughts on luxury travel, and also learned about a couple of secret vacation spots. Why did you decide to start […]