Vacation Rental Marketing Blog – Kigo

Kigo and Zhubaijia Partner to Reach Asian Travel Market

Channel Management Software
asian travel

To say that China is a big market would be a gross understatement. Every international company worth its salt wants at least an opportunity to sell its products and/or services in China market. After all, many Chinese consumers have newly disposable income and China’s new upper middle class is more than happy to spend money […]

How to Protect Your Business from Vacation Rental Scams

Vacation Rental Management
vacation rental scams

A news report from ABC11 in North Carolina describes the case of the Kobsik family. Annually, the Kobsiks join extended family at a vacation rental. This year, the family of 20 found what they believed was a perfect Ocean Isle beach rental through a popular vacation rental listing company. As is the family’s normal custom, […]

Latin America’s #1 Travel Agency Partners with Kigo in Anticipation of Boom in Online Vacation Rentals

Vacation Rental Industry Updates
vacation rentals

Adding Kigo’s 60,000 Listings, Despegar.com (Decolar.com in Brazil) Moves to Extend Its Reach in North America and Europe The numbers are impressive: a population of 613 million; a million second homes available for vacation rentals; and an online booking rate that’s still only 25%, virtually guaranteeing prodigious growth. If you want to know where technology […]

A Basic Guide to Vacation Rental Marketing with Snapchat

Vacation Rental Marketing
vacation rental marketing

Here’s the marketing riddle of the day: What social media platform boasts more video views per day than Facebook and more users than Twitter? The answer: Snapchat! Used mostly by the 18-34 demographic, Snapchat functions like a camera that records 10-second video moments or “Snaps” that disappear forever within 24 hours. Many brands now use […]

How to Set an Average Daily Rate Using Revenue Management

Revenue Management Software
revenue management

Guest: “I’d like to stay in your vacation rental next week. What’s the daily rate? Vacation Rental Manager: “That depends. How much are you willing to pay?” Wouldn’t it be great if the world worked that way? It would eliminate all the guesswork from your pricing strategy. Unfortunately, this type of question would not exactly […]

The Faces of Kigo: Meet James Glover

Vacation Rental Management
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Not to be biased or anything…but the Kigo team is a fascinating group. They’ve lived in multiple cities, travelled globally and share a distinctive common bond: travel passion. This passion is what drives Kigo employees to provide an outstanding experience for every single client, and makes them the lifeblood of the business. So how is […]

3 Steps to More Effective Time Management

Vacation Rental Software
time management

Have you ever noticed how effective business leaders seem to glide seamlessly through hectic days? While great leadership may look effortless, in reality it is often effective time management that differentiates a great manager from a good one. But “time management” is a cliche phrase. What does it really mean? The most productive vacation rental […]

Boost Your Vacation Rental Marketing Strategy with Videos

Vacation Rental Marketing
vacation rental marketing

Two out of three U.S. consumers watch travel videos before booking a trip. 88% of those travelers focus their YouTube searches on destinations, attractions, points of interest, or general travel ideas*. Many property managers use video content that includes 360-degree property tours, which are very useful. However, if your videos are purely property-focused, you might […]

Vacation Rental Marketing With Instagram: How to Create Your Visual Voice

Social Media Marketing
vacation rental marketing

Instagram boasts a whopping 600 million global users who actively post over 95 million pictures and videos per day. While it’s less than a third of Facebook’s user base, 600 million is still a massive audience. Why is Instagram so popular with travelers? The answer lies largely in its format. Not only are travelers interested […]