Vacation Rental Marketing: Why Should I Use Vacation Rental Software?

On our Kigo blog, we have covered many different vacation rental marketing techniques to help boost bookings, from the advantages of using social media networks like Google+ to the importance of updating a property description. As vacation rental managers, it is important to implement a combination of various marketing techniques to achieve booking success.

Coming up with a strong marketing strategy with a variety of marketing practices is a good place to start but being able to organize your time efficiently and execute your marketing efforts effectively is another thing. An excellent solution for delivering these techniques is an all-in-one vacation rental software.

If you ever find yourself asking "Why should I use vacation rental software?" or need help understanding the areas in your business which vacation rental software will optimize, we have put together just some of the ways it can increase bookings:

Manage Reservations Easily

A huge benefit of using vacation rental software is the ability to keep all reservations in one place. Not only will working from an online reservation system make keeping track of payments and booking availability a lot less stressful, it will eliminate any nasty double bookings; no vacation rental manager wants to receive negative reviews for poor organization when it is so easily preventable.

Vacation rental software can also automate your business with email automation and dynamic pricing. These clever tools can help you to organize pricing in advance according to things like events, special deals, seasons etc. and create email templates to respond to any booking inquiries automatically. That way you can keep one step ahead of competition and increase booking chances.

Organize Your Portal Listings

Many vacation rental software allow vacation rental managers to connect with portal listing websites like HomeAway, FlipKey and Booking.com etc. and sync together all availability calendars and property information. By implementing a channel management tool into your vacation rental marketing strategy, managers can relax in knowing that all property information and calendars are up-to-date, additionally working towards preventing those nasty double bookings.

Advertising properties on multiple listing sites is an excellent way to gain exposure yet managing them all from one platform reduces time spent maintaining the property descriptions/booking calendars.

A Professional Brand Image

Along with using social media to project a voice for your vacation rental business brand, operating your own website is an excellent platform for establishing brand values. It gives your vacation rental business credibility, works as a beautiful portfolio for the properties and includes all neccessary information for potential guests to proceed with bookings.

With vacation rental software, setting up a website doesn't require property rental managers to have any technical or design knowledge. Many software services provide exisiting website templates or can help design one completely customized to the vacation rental brand. A website not only looks professional, when integrated with a reservation system and channel management tools, it becomes the ultimate platform for running your vacation rental business.

We hope we have given you an idea of just some of the many ways a vacation rental software can improve your vacation rental business. Please feel free to share this post with those of interest or comment in the comment section below:

If you are in the market for a vacation rental software, channel manager or website, consider using Kigo. You can contact one of our vacation rental software experts at [email protected] or on the phone Europe: +34 512 702 104 ‧ USA: +1 877 977 8837 ‧ Asia: +66 (0) 92 471 8426