Vacation Rental Marketing Blog – Kigo

Vacation Rental Reviews: Managing Your Online Reputation

Vacation Rental Marketing
vacation rental reviews

We live at a time when digital words burn faster than a lit match. Whether we like it or not, online reviews are how the world expresses opinions. They are integrated into Google search, Facebook, Twitter and all the major online travel agencies. Although some brands still choose to ignore what their customers say online, […]

Kigo on Location – Top Travel Conferences of 2017

Kigo Events
travel conferences

Nothing breathes fresh life into the Kigo business like attending travel conferences and meeting new friends. Although podcasts, webinars and email are certainly educational or helpful, face-to-face opportunities facilitate invaluable connections and lasting personal impressions. Travel conferences also allow us to hear industry experts give inspiring presentations about new international trends and developments. Want to […]

Extend Your Vacation Rental Marketing with Pinterest

Social Media Marketing
vacation rental marketing

85 percent of Pinterest users are female, a demographic usually credited with making vacation destination decisions for families. Previous articles in the Vacation Rental Social Media Marketing Series featured Instagram and Snapchat. Today, we turn the spotlight on another social media platform you may not have considered, namely, Pinterest. Are you using Pinterest to market […]

How VRBO Fits in the HomeAway Family

Channel Management Software
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One of the first online vacation rental companies, in 2006 VRBO became a part of the HomeAway family.  VRBO adds something of value to the million listings in 190 countries globally on HomeAway: a more family-focused type of rental unit. “A majority of the VRBO inventory consists of entire homes and apartments. Most VRBO rentals […]

4 Vacation Rental Website Mistakes to Avoid

Vacation Rental Websites
vacation rental website

Avoid These 4 Vacation Rental Website Mistakes Positive images like smiling people and inspirational design elements have the biggest impact on travelers’ first impressions of a travel or tourism website, according to the Journal of Travel Research.   Vacation rental website design can make a great first impression or drive prospective guests away. Are you making […]

Vacation Rental Listing Sites Back Up after Hacking

Vacation Rental Websites
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Friday, October 21, was not the best day ever for internet users on America’s East Coast. A DDoS attack affected many websites, including prominent websites such as Twitter, Spotify, Netflix, GitHub, Amazon, Reddit, and Airnb. Internet issues plagued many users on October 21. What Happened? What is a DDoS attack, and how did it take […]

Avoid VR Double Booking Disasters and Collisions

Online Booking Software
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“You can be sure I’m never coming back, and I’ll be telling everyone I know about this!” These are words you never want to hear from a guest. As a vacation rental property manager, you know their satisfaction must be one of your primary goals if your company is to succeed. One disgruntled guest can […]

Vacation Rental Booking Survey – Guests Prefer Professional Management

Online Booking Software
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A new survey from Kelton Group captures the latest sentiment in the travel industry indicates that “Professionally managed vacation rental properties are highly favored by both owners and travelers alike, meaning your property management company should be poised for growth right now.” Travelers who rent vacation rental homes prefer to deal with professional vacation rental managers. […]

Vacation Rental and Corporate Housing Markets Collide

Vacation Rental Marketing
corporate housing

What Is the #1 Market Trend Affecting Vacation Rentals? Labeled by some as the number one real estate market trend, short-term rental house leasing is making a big splash in many neighborhoods domestically and internationally. With companies like Airbnb leading the way, the boundaries between the vacation rental world and the corporate housing world are […]

Vacation Rental Management Lessons Learned from Star Trek

Vacation Rental Management
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This September marked the 50th anniversary of Star Trek, the science fiction entertainment franchise that captured the imagination of a generation and, according to some, altered the course of tech innovation forever. On this golden anniversary of the original series, it seems a good time to take a look at what vacation rental managers can […]