travel tech show WTM
As you may have seen on the Kigo Facebook, last week we were at the biggest travel technology event in the UK. The World Travel Market in London opened its doors to almost 5,000 exhibiting companies and attracted nearly 50,000 attendees. Kigo were certainly happy to be there amongst other innovative travel inspired tech companies.

Attending industry events is always fun and provides great networking opportunities for businesses alike; they are perfect platforms for vacation rental managers to help a business to grow.
(more…)

Posted

By: Chloe Young

At Kigo we recommend using a variety of marketing techniques to increase bookings; a website being an excellent place to start. Not only is it a great marketing platform for displaying a portfolio of vacation rental properties, it helps to project your vacation rental brand identity. To show vacation rental managers how to create a lasting first impression through a website, we regularly review vacation rental websites from our clients. Under the spotlight this week is Volalto Group, who provide beautiful holiday rentals in the Dominican Republic.

Vacation Rental Sample Volalto Group

(more…)

Posted

By: Chloe Young

vacation rental blog
Competition between the key social media networks is strong and as a result, they are constantly evolving to keep up with one another; last week Twitter updated its micro-blogging service to include more visual timelines.

This is great news for vacation rental managers as you are being introduced to exciting new features that improve usability and social interaction. However if you are connected to a variety of social media networks, it can be quite easy to miss out on new updates that could hold potential marketing opportunities. (more…)

Posted

By: Chloe Young

If you haven’t already noticed, the mobile world has taken over. When you’re next in public take a look around, how many people can you see with a mobile device? Whether it be a smartphone or tablet, they’re all around us!
mobile ready vacation rental website
What does this mean for vacation rental marketers? Well, technology users (which is most of us) are moving away from PCs and laptops to browse the internet and onto mobile devices. It is important for vacation rental managers to recognise this shift and adapt a marketing strategy accordingly. (more…)

Posted

By: Chloe Young

There are many ways to market a vacation rental, a website is an excellent place to start. Not only does it give your business credibility, it provides a great platform for sharing a beautiful portfolio of your properties. At Kigo, we regularly review vacation rental websites from our clients to help shape an understanding of good marketing techniques. This week we put under the spotlight The Framerys, who specialize in holiday apartments in London.

Vacation Rental Sample VillaSpace.net

The Framerys offer guests fully equipped, boutique-style apartments across the hip and trendy areas of East London. Let’s take a look at their website to see if it follows suit! (more…)

Posted

By: Chloe Young

vacation rental blog
Last week the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee hosted the VRMA Annual Conference, the largest VRMA event in history! Kigo were certainly happy to be there amongst other vacation rental industry leaders.

Opening its doors to over 900 vacation rental professionals, it was prevalent, more than ever, that the industry is booming! It was a pleasure sharing invaluable advice with like minded professionals, meeting new faces and creating new partnerships.

We would like to say thanks to all of you who stopped by our booth to chat, and a big thank you to VRMA for organizing the conference and bringing the vacation rental industry together. Here’s our recap of the event…

(more…)

Posted

By: Chloe Young

vacation rental property description image
It’s great that the vacation rental industry is on the rise, however it makes it even more important for vacation rental managers to go that extra mile to stand out from competition. Advertising your property as a part of a niche market is an excellent way of increasing bookings during low season.

If you have noticed there are gaps in your availability calendar, try repackaging your property to fit in with the theme of upcoming holidays or seasons. In light of halloween this week, we thought we’d get into the spirit and share with vacation rental managers some ideas on how to adapt a property accordingly. (more…)

Posted

By: Chloe Young

Industry-News Since running a vacation rental business can take over the working week, it may be difficult for vacation rental managers to catch up with the latest industry news. To keep vacation rental managers in the know, we thought we’d compile together a digestable list of some of the news buzzing around the vacation rental industry.

As well as the incredibly educational VRMA Annual Conference earlier this week which Kigo has just returned from, it has been an exciting 7 days for the vacation rental industry. Expedia’s decision to partner with HomeAway, the rise of U.S online vacation rentals, and HomeAway offering commission-based rentals, have taken the spotlight this week in vacation rental industry news.
(more…)

Posted

By: Chloe Young

Google Penguin updateAfter all your hard SEO efforts, it’s important that all vacation rental managers are aware of any changes Google makes that may affect your marketing strategy.

To help those that aren’t aware understand, Google uses an ‘algorithm’. An algorithm is basically a program that searches through all of Google’s pages scanning for relevant keywords. The more related keywords to the search query, the easier it is for the page to be found by the Google algorithm and the higher up the page will rank. For this very reason, it is important that your vacation rental website contains a strong SEO structure. (more…)

Posted

By: Eva Gundermann

It’s safe to say that every vacation rental manager would like to see a fully-booked calendar all year round but unfortunately that is not always the case. When marketing your property in low season it is important to be aware of a number of factors e.g. weather changes, the potential guests’ needs, competitors in the property area etc.
LinkedIn Vacation Rental Marketing
There are various marketing techniques a vacation rental manager can adopt to increase bookings. The key is to use a combination of these marketing practices to increase booking chances and work towards that glorious fully-booked calendar.
(more…)

Posted

By: Chloe Young

At Kigo, we like to regularly review vacation rental websites to help shape an understanding of the variety of marketing techniques a vacation rental manager can adopt. Without realizing, every visitor to a website is a reviewer; within seconds a holiday goer will make a judgement on whether a vacation rental business is credible and if they should carry on browsing. Bearing this in mind, it is incredibly important to project the correct brand image through your vacation rental website. A great example of this which we would like to turn your attention to, is VillaSpace.net who provide beautiful holiday villa rentals in Mallorca.

Vacation Rental Sample VillaSpace.net

Since 2005, founder Tomás has been committed to providing old and new guests with the highest quality holiday home rentals in Mallorca. With the guests’ needs in mind, VillaSpace.net aims to provide a home away from home that will leave vacationers wanting to return in the future. (more…)

Posted

By: Chloe Young

If you’re not blogging already, why not?! You’re missing out on a absolute vacation rental marketing gold mine. It is one of, if not the most valuable and inexpensive marketing tools for vacation rental managers to engage with potential guests.
vacation rental blog

Blogging is great for SEO purposes and increasing traffic to your vacation rental website. Bearing in mind, in 2012 more than 60% of marketers who blogged monthly acquired a customer, it is definitely a marketing avenue all vacation rental managers should be going down right now.
(more…)

Posted

By: Chloe Young

vacation rental marketing SEO
As you may already know, ranking high in Google is not an easy position to achieve, there are however many marketing techniques vacation rental managers can adopt to optimize SEO. At Kigo, we understand that sometimes vacation rental managers may need a helping hand when it comes to knowing SEO so we like to share any tips wherever possible.

Leading SEO consultant Ben Norman has created an excellent and insightful infographic (see below) on the main aspects that contribute to SEO rankings, distinguishing between the on-page and the off-page factors of SEO. In brief, on-page factors of SEO are all website-related aspects, whereas off-page factors refer to everything beyond the actual website like links pointing to the site. (more…)

Posted

By: Eva Gundermann

As you may already know, at Kigo we like to regularly review our wonderful clients’ websites to give vacation rental managers an insight into how to market a property. A vacation rental website is an excellent marketing platform for projecting a brand image and can really affect booking calendars. So without further ado, under the spotlight this week is Simply Perigord who specialize in holiday lettings in Perigord, France.

Vacation Rental Sample Simply Perigord

Simply Perigord prides themselves on having more than 23 years of managing vacation rental properties that meet high quality standards. It is prevalent through their vacation rental website that their beautiful vacation houses, manoirs, chateaux and villas in Perigord reflect these standards. Let’s take a look… (more…)

Posted

By: Chloe Young

Many of our property management software clients have asked us if we can promote their properties by paying with Google. The answer is: “No, because we have something much better to offer”. If you optimize a website so that it appears on the top results of Google, you will attract a lot of traffic without paying per click. The Google ads or Google Adwords will cost you a certain amount per click (PPC or pay per click) and direct paid traffic to your site, but at what cost?

To help vacation rental managers understand the importance of SEO, we have come up with some advantages of investing time into SEO rather than money into Google Adwords.

This graphic demonstrates where you will find Google Adwords and organic search results or SEO optimized sites:

Organic-vs-PPC

(more…)

Posted

By: Eva Gundermann

vacation rental property description image
When it comes to vacation rental marketing, it is important for vacation rental managers to implement a variety of marketing techniques. Whether it be on a portal listing site or your own vacation rental website, creating a property listing page is a crucial process to any vacation rental marketing strategy. Although it is useful to know what to do, it is equally as important to understand what not to do when creating a property listing.

Making small (but by no means unimportant) mistakes in your property description can really have an effect on booking leads. Ensuring that your property listing pages are as best as they can be will not only reinforce credibility of your vacation rental brand but will work towards obtaining a fully booked availability calendar.
(more…)

Posted

By: Chloe Young

The ultimate goal of a vacation rental manager is a fully booked availability calendar; a vacation rental website is a very important component to any marketing strategy and can have a lasting impact on bookings. At Kigo, we encourage vacation rental managers to adopt a variety of marketing techniques, operating your own website is just one of many, but an excellent place to start. To help shape an understanding of what makes an effective vacation rental website, we regularly spotlight our wonderful clients. This week we would like to turn your attention to SunMarbella who have a beautiful selection of holiday lettings in Marbella.

Vacation Rental Sample SunMarbella

Through their luxurious rentals and beach villas, Andreea and Dragos aim to offer their guests a holiday that only dreams are made of. Their website acts as an excellent portfolio and marketing platform for their properties, which works to further increase bookings. (more…)

Posted

By: Chloe Young

vacation rental marketing free ebookVacation Rental Marketing doesn’t neccessarily have to cost holiday home managers an arm and leg, the internet provides a whole library of indispensable marketing resources that, if used effectively, can improve bookings dramatically.

On our Kigo blog, we are always encouraging vacation rental managers to use a variety of marketing tools and techniques to fully optimize any vacation rental. An excellent go-to guide we are a huge fan of, is industry expert Matt Landau’s Vacation Rental Marketing Blog. So, it gives us great pleasure to share with you Matt’s latest pearls of wisdom in his new Vacation Rental Marketing eBook. (more…)

Posted

By: Chloe Young

LinkedIn Vacation Rental Marketing
With over 200 million users globally and 2.7 million business pages, LinkedIn is the ultimate business focused social network. Bearing these statistics in mind, vacation rental managers should without a doubt get creating a professional profile.

LinkedIn works in a similar way to Facebook and Twitter yet with a professional advantage. By joining LinkedIn, you can connect with other professionals and potentially build upon your vacation rental business.

If you’re wondering why you should be using LinkedIn for your vacation rental business, we’ve put together some benefits of joining the world’s largest professional network for you to think about: (more…)

Posted

By: Chloe Young

A fully functioning reservation system can determine whether a potential guest will make a booking at your vacation rental or continue their search elsewhere. Not only will a poorly structured website without a reservation system reflect badly on the vacation rental brand values, it can really damage bookings. To shape an understanding of how a reservation system will increase bookings, we would like to put under the spotlight one of our trusted clients, House By The Beach who offer vacationers beautiful holiday lettings in Cornwall.

Vacation Rental Sample House By The Beach

House By The Beach have a lovely selection of cottages and houses all close to the beach on the desirable coast of South Cornwall, UK. Mike and Sally pride themselves on providing beautiful and traditional cottages perfect for family holidays or short breaks. Their reservation system is just as beautiful and further encourages bookings. (more…)

Posted

By: Chloe Young

check in to vacation rental
Many vacation rental managers may underestimate the importance of the check-in/out process and how it can leave a huge impact of future bookings at the property. Unless guests are returning ones, arriving at the property will be the first time they get a proper feel for the place; being disorganized or neglecting the check-in process is very damaging to your vacation rental brand.

Not only could it result in setting a negative tone for your guests stay, it may entail negative reviews; which will make future guests think twice about booking your vacation rental.

Checking out of the property is also very important since no vacation rental manager wants to encounter any costly lap-over departures/arrivals. Additionally, maintaining excellent customer service throughout a guest’s vacation rental experience will increase chances of being referred to friends and family. (more…)

Posted

By: Chloe Young

Vacation Rental SEO Webinar
SEO or Search Engine Optimization is a term that is thrown around a lot when it comes to vacation rental marketing, yet can often be deemed as a daunting task for vacation rental managers. In a nutshell, SEO is the process of preparing your vacation rental website so that it ranks as high as possible on search engines like Google or Yahoo. It is one of the most effective ways to increase your bookings and organically grow visits to your website.

At Kigo, we understand that vacation rental managers may need a helping hand when it comes to creating an SEO optimized website, so we are very excited to announce our upcoming SEO Webinars in three different languages! (more…)

Posted

By: Chloe Young

Modern Properties Lviv
For a vacation rental business, the website represents a portfolio of properties and vacation rental brand. Therefore, the way a vacation rental manager chooses to represent the properties on their own website is reflective of their brand values and can have a big impact on bookings.

To help shape an understanding of what an effective vacation rental website looks like, we regularly review our clients’ websites. Under the limelight this week is Modern Properties Lviv who provide vacationers with holiday lettings in Lviv.

Based in the heart of Lviv, Ukraine, Modern Properties Lviv offer beautiful apartments that are in perfect locations for exploring the city. Modern Properties Lviv have gone for a case of quality over quantity; although there are not many properties to choose from, it is evident they have paid special attention to the properties they do have. The uniqueness of Modern Properties Lviv is projected well through their website. (more…)

Posted

By: Chloe Young

benefits of vacation rental software
On our Kigo blog, we have covered many different vacation rental marketing techniques to help boost bookings, from the advantages of using social media networks like Google+ to the importance of updating a property description. As vacation rental managers, it is important to implement a combination of various marketing techniques to achieve booking success.

Coming up with a strong marketing strategy with a variety of marketing practices is a good place to start but being able to organize your time efficiently and execute your marketing efforts effectively is another thing. An excellent solution for delivering these techniques is an all-in-one vacation rental software. (more…)

Posted

By: Chloe Young

SEO (Search Engine Optimization) should be regarded as a highly important component to any vacation rental managers’ marketing strategy. It ultimately defines where your website appears on a Google search; the higher up the page, the more traffic to your vacation rental website and in turn, bookings! There are many ways to improve your SEO efforts, from keyword orientated content creation to strengthening your online presence with social media.
SEO Marketing

To show you how to get the best out of SEO, we are going to look into how you can optimize the images on your vacation rental website with specific keywords by inserting ‘alt tags’. Alt tags are pieces of text that describe the image and increase chances of your website being found in a search. As the Kigo system is SEO-friendly, we have included a few features that will help you insert alt texts at your images: (more…)

Posted

By: Eva Gundermann

In our recent Social Media Strategy eBook, we defined the key social networking players and how they can be utilized in your vacation rental business. Although our eBook covered a variety of techniques that can be used to boost bookings, we didn’t delve deep into the tools that complement the vast social media landscape. Alongside the rise of social networks, there is also wide scope of management tools for vacation rental managers to help organize social media marketing efforts.

Social media marketing
Not only can social media tools help in scheduling your online activity, they can also help to define the outcome of your social media posting e.g. what kind of content encourages engagement, what is the best time to post and who exactly your audience is. (more…)

Posted

By: Chloe Young

So you’ve been following vacation rental marketing blogs religiously and putting into practice the great advice suggested, but how do you know if your marketing strategy is working? Conducting experiments is one of the best ways to test what is working excellently and where you can make improvements to marketing your property.
are-your-marketing-efforts-working
To help you on your quest to vacation rental marketing success, industry expert Matt Landau conducted 9 experiments on his incredibly insightful Vacation Rental Marketing Blog.

Learning what vacationers are looking for is the first and most important step to conducting a successful marketing strategy. (more…)

Posted

By: Chloe Young

Video marketing is an excellent technique for capturing potential guests, encouraging engagement and increasing booking leads. Since more than 800 million unique users visit YouTube each month, it’s no wonder that video marketing is regarded as an important part of any marketing strategy. And what with the virtual pin-board platform, Pinterest, becoming increasingly popular, it seems visual marketing as a whole is as important as ever.

youtube marketing pinterest marketing

When it comes to visual marketing, vacation rental managers have a huge advantage. As well as a thought out property description, guests are more likely to book a property if the images are visually appealing or because of a well edited video tour. There are so many inexpensive yet effective marketing tools for vacation rental managers to utilize, with Pinterest and Youtube being key players. (more…)

Posted

By: Chloe Young

social media marketingSince our first two eBooks on Creative Vacation Rental Marketing and Channel Management went down a storm, we thought it was about time we provide vacation rental managers with a complete go-to-guide on using social media to boost bookings.

At Kigo, we recognise that the social media landscape is vast and can often be confusing as to how each network can be utilized for your vacation rental business. We believe our Social Media Strategy eBook will define some of the key social media players and clarify how to utilize multiple platforms in order for your vacation rental business to grow. (more…)

Posted

By: Chloe Young

portal-marketing You would have to be living in outer space to have not heard of Google; it is the largest online search engine in the world and the ultimate go-to resource for any questions imaginable. And since 2011, Google introduced its own social network to rival the likes of Facebook and Twitter, Google+.

You may be wondering why do I need to join yet another social network? Well, with over 343 million active users and Google being its parent, vacation rental managers should tap into this huge networking opportunity immediately! (more…)

Posted

By: Chloe Young

Since we are now living in the digital age, it is important for vacation rental managers to recognise this shift and update the property accordingly. Laptops and mobile devices are everywhere, they are fast becoming an essential to everyday life and the ultimate travelling companions. Although some vacationers may want to escape technology whilst holidaying, many guests will benefit from wifi for checking personal or work emails, social networking and keeping up-to-date with news.

Image: Tnooz - Free Wifi for GuestsPhoto Credit: ebayink via Compfight cc

Vacationers travelling from abroad won’t want to pay for costly mobile network roaming charges; installing wifi into a vacation rental is not only easy and inexpensive, it will appeal to a larger portion of vacationers, which means more bookings! (more…)

Posted

By: Chloe Young

At Kigo we are aware of how difficult it is to create a SEO-friendly website. This is why we have included a few features into our system, so that you, as our clients can benefit from that. I will present them all in a series starting off with this article. Mind you, this is something all of us can do, but in order to optimize the website you need a professional.

 

Metatags are the base of all SEO

As with everything, when you want to do SEO you have to start from the base. This means that you have to optimize your website first before getting links to point to it. Once you have chosen your keywords, the most relevant terms for your business, you have to insert them in the texts but also in the HTML code. This is usually done by adding metatags to the pages, ideally the metatags should be added to every single page and they should be different for each page too. The metatags are the title and the description shown in the Google results page. They look like this.

The metatags (more…)

Posted

By: Eva Gundermann

You created a stellar vacation rental advert months back now and it seems to be attracting guests, so why the need to update the property listing? In order for your vacation rental business to grow, it is really important to keep on top of industry updates and adjust your marketing strategy according to seasons, events etc. Keeping the property description up-to-date will further establish business credibility to customers and help the property to stand out above competition.

Image: ActiveRain - Good Property Descriptions

Re-evaluating the property description will allow you to construct an updated version that reflects the needs of previous guests or a new clientele you wish to attract. Improving a vacation rental listing can take no more than an hour yet have a lasting impact on bookings. (more…)

Posted

By: Chloe Young

At Kigo we are always looking for ways to improve our software to help you improve your vacation rental business. So to make it that bit easier to update pricing of a property listed on multiple platforms, we have revised our API connection.

For those that aren’t familiar, an API is an easy way of making data digestable for a third-party, it works hard to compile the property information together so that you do not have to. Thus, Kigo have now made it possible to retrieve a detailed account of the property pricing, including: currency, rent, fees and discounts.

(more…)

Posted

By: Salvador Navarrete

The vacation rental industry is booming, which is great for property managers but in turn there is a demand to up their marketing game in order to stand out from the competition. A common mistake that holiday home managers make is trying to cater for all types of holiday bookers. Since the vacation rental landscape is huge, this kind of marketing will require a lot of time and hard work to achieve ultimate SEO and be found by potential guests.

Image: Multi Family Biz - Niche Property Marketing

Rather than thinking about all the features the property does have and trying to implement them all into a marketing strategy, how about taking a look at what the property has to offer that others do not. Re-evaluating a property description or vacation rental website will help you to package the holiday home into a niche category. Focusing on a specific part of the vacation rental market will increase chances of leading those that are searching specifically for what you have to offer to the property listing or website. (more…)

Posted

By: Chloe Young

To help improve your vacation rental business, we’ve been making some of our own improvements here at Kigo HQ. You may have been noticing new functionality as weeks passed; we thought it was about time that we update you on the great features we have been building for you.

Without further ado, Kigo are excited to share with you the changes we have been working hard on over the last 6 months:

(more…)

Posted

By: Salvador Navarrete

In our quest to help vacation rental managers improve marketing efforts and increase bookings, every week we showcase a website sample from one of our wonderful clients. Learning from existing vacation rental websites will help generate an understanding of how to go that extra marketing mile with your holiday home business. A great example we are putting under the spotlight this week is DesignerStay who use their website to share beautiful handpicked short-term rentals.

Vacation Rental Sample DesignerStay

DesignerStay represent a select network of owner’s properties that aim to provide guests with a truly authentic experience. Their range of handpicked vacation rentals are situated across European cities Paris, London, Barcelona and Amsterdam, with beautiful villas and chateaux across France and Italy. They have paid extra attention to detail throughout their website to ensure that each property exerts a unique style and charm. (more…)

Posted

By: Chloe Young

portal-marketingAt Kigo, we are always encouraging property managers to list properties on a multitude of portals. It increases exposure to the vacation rental and in turn booking leads. Listing sites like HomeAway, FlipKey and HolidayLettings provide you with a huge marketing platform. Since they operate globally, these kind of sites are a great starting point for expanding your client reach, improving customer service and client retention.

Although it is important for professionalism and branding to operate your own vacation rental website and social networks, it is also important to utilize those of the portals. Their Twitter, Facebook, Google + accounts will generally attract a higher amount of attention which property managers should take into consideration.
(more…)

Posted

By: Chloe Young

That time of year is almost upon us: the 2013 VRMA Annual Conference. As a proud sponsor of Vacation Rental Manager’s Association (VRMA) we are very excited to be able to offer non-VRMA members $100 off registration to the annual conference with a Kigo-exclusive code.To redeem your $100 simply fill in the form below, and we will e-mail you the coupon code.

Your Name (required)

Your Email (required)

 Sign me up for Kigo's Marketing Newsletter

VRMA Annual Conference Coupon Code

This year the VRMA Annual event will be held in Music City, USA and promises great educational workshops and seminars, networking opportunities and a chance to meet the Kigo team in person. We will be on-site to show personal demonstrations of Kigo and how our solution can help you increase your bookings all-the-while saving you a significant amount of time.Best of all, by visiting the Kigo booth you will be automatically entered into a chance to win an iPad mini.

If you are in the USA and would like to grow your knowledge-base as well as your network of industry professionals, we highly suggest you join us Nashville.

VRMA Annual Conference Information

Where: Nashville, TN
When: October 20-23, 2013
How Do I Register: Visit VRMA’s registration page.

If you are interested in improving marketing efforts with reservation system, vacation rental website or channel manager, request a demo online or talk to one of our experts on the phone today: +34 512 702 104

Posted

By: Francesca Nurlu

With over 115 million active users every month and on average 58 million tweets being sent out daily, Twitter is an excellent social media platform for vacation rental businesses to utilize. When used effectively and creatively, holiday home managers can establish a strong online presence and expect to see a rise in bookings.

twitter

You may be thinking I have Facebook, Instagram, Pinterest etc., so why do I need to join another platform? Ensuring that your vacation rental business is present on as many social media platforms as possible will strengthen the brand of the properties being advertised and enable you to engage with possible guests and others in the industry. Twitter is an excellent networking tool that requires little effort yet can produce maximum effect. (more…)

Posted

By: Chloe Young

As you may know, at Kigo we like to share with vacation rental managers tips on how to improve a vacation rental business and boost bookings. An excellent way of showing the importance of operating your own holiday home website is to showcase some of our trusted clients’ websites. Under the spotlight this week is Edinburgh at Home who primarily provide luxurious vacation rental apartments in Edinburgh.

Vacation Rental Sample Edinburgh at Home

Edinburgh at Home offer guests 4 star self catering apartments in the heart of the Scottish city set in a unique welcoming development. Located only a short walk from the main shopping street in Edinburgh, making them ideal for weekend trips away. Edinburgh at Home’s properties demonstrate an excellent standard and hold a certain charm which is prevalent throughout their website.

(more…)

Posted

By: Chloe Young

Cross promoting with other small businesses is a great, inexpensive and creative tool that holiday home managers should definitely consider when putting together a marketing strategy. Making the effort to build bonds with other local businesses will increase exposure to the property, work towards offering guests an excellent standard of customer service and in turn, help your business to grow.

Partnership

However you do not want to partner with any old local business, approach those that are complementative to the vacation rental business you are running and vice versa. That way, you can come to an agreement that you can both benefit from which will result in an increase of traffic to both businesses and very happy managers all round! (more…)

Posted

By: Chloe Young

Owned by social media’s largest platform Facebook, with 130 million users and 1 billion likes happening daily, Instagram is an excellent social media marketing tool that vacation rental owners should snap into. The increasingly popular photo-capturing app has been under the spotlight recently since introducing their additional video creation tool.

Instagram video

Video marketing is a great way for vacation rental managers to communicate property information quickly and effectively. Everywhere you look, people are using mobile devices and it is important for holiday home managers to adapt with the ever evolving mobile social media landscape. As of June 2013, Instagram became a video marketers dream; it offers a completely free service allowing users to create short and sweet 15 second videos from an Android or iOS device to project a brand image across to potential guests. (more…)

Posted

By: Chloe Young

As many of you know, Kigo creates website templates to help vacation rental managers increase their bookings. The best part of opting with a template website is that you can have it up-and-launched in no time. Even though there is a consistent format associated with templates, you can customize and brand them with your own logo, pictures, and colour scheme. A great example of this is what our customer Baires Lodge has done with their Vacation Rentals in Buenos Aires website.

Vacation Rental Baires Lodge

Baires Lodge offers a grand selection of 150 temporary apartments to choose from in Buenos Aires. Regardless of your taste in neighbourhood types, you are bound to find the right apartment for your visit. Best of all, if you are not familiar with this bustling city, Baires Lodge offers you an abundance of information to familiarise yourself before selecting a property. (more…)

Posted

By: Francesca Nurlu

The Kigo channel manager makes it easy to connect to a multitude of portals, but which portals will work best for you? Property managers want a variety of things from their marketing channels, so it’s important to understand how to effectively market properties in a variety of ways. This week we will dive into understanding the difference between listing websites and booking websites, all the while looking at the pros and cons of each portal type.

Listing sites

Listing sites are a great way to drive more inquiries for your vacation rentals. These sites will have a listing for your vacation rental properties, with images, maps, descriptions and rates and availability. Their visitors are encouraged to send the property manager an inquiry about booking their vacation rentals before converting that into a booking once the answers have been exchanged. Good examples of these sites are HomeAway, FlipKey, Holiday Lettings, Perfect Places and Alpha Holiday Lettings.

These types of sites work great whatever the scale of your property management. They provide a valuable touch-point to the guest, giving the property manager the opportunity to build real rapport with a guest and increase the chances not only of initial conversion, but also of customer retention as you build a more long-lasting relationship with them. Listing sites are a great way to expand your reach on some of the biggest travel networks in the world while improving your customer service and client retention.

Sample-local-marketingListings sites are great for:

  • Improving client engagement 
  • Engendering loyalty through responsive communication
  • Make your company more accessible to clients; communication is reassuring, especially given the importance of a holiday in clients’ minds (more…)

Posted

By: Anthony Dodd

SEO-BASICS-WEBINAR-IMAGEMany website owners assume that SEO is some sort of magic science that only a guru has the tools decipher. Yes, SEO is a time-intensive task that requires a mix of technical and creative knowledge. Yet, there are a few basic concepts about SEO that all of us can understand and implement. These basic tools may not help you rank number 1 for a highly competitive keyword, but it will ensure that your website is being used to its full potential in the eyes of search engines.

If you are new to SEO, you might think that search engines are funny creatures, but in fact it is just a robot going through the webpages and putting them on a giant list. Google is nothing else than a big library of webpages and whenever you search it will show you the page related to the word you searched for. This is why keywords are so important, as you want to be found for the right term according to your business. (more…)

Posted

By: Eva Gundermann

Operating your own website exerts professionalism and in turn, encourages bookings. By regularly showcasing independent websites from our wonderful clients, we hope to inspire vacation rental managers on how to create a brand identity for your vacation rental business. This week, we would like to bring your attention to Cobblestone Paris Rentals, who provide beautiful vacation rentals in Paris through their equally beautiful website.

Vacation Rental Sample Cobblestone Paris Rentals

Whilst on vacation, owners Ryan and Jennifer fell in love with the cobbled streets of Paris and within two years their small, customer orientated, vacation rental company was born. They aim to provide magical Parisian holidays for their guests through their charming and elegant properties. Their website mirrors their properties and sets the standards for their promise to help create Parisian memories to last a lifetime. (more…)

Posted

By: Chloe Young

Great news for all Kigo customers; we have upgraded our Support Center with a new and more efficient ticket system.

This means faster response times and a complete overview of your current and past tickets.

The old support email address: support@kigo.net – is NO longer supported nor monitored.

We encourage you to visit our new support center at support.kigo.net. You’ll find useful videos and articles describing Kigo’s features.

Image-1

 

From now on, if you have questions or technical issues please go to support.kigo.net – login with your Kigo credentials, and submit your inquiry.

the new kigo support centre

As an alternative, if you would like to access our support page through your Kigo Back-end, simply log-into your Kigo account and click on the “Get Help” button situated on the top right corner, as illustrated below:

kigo-backend-support-access

We look forward to helping our new and existing clients to get the most out of the system through this new, improved support section, and please feel free to reach out to us through the new support system if you have any questions.

Posted

By: Anthony Dodd

Determining the price of a vacation rental can be a challenging and often stressful part of the marketing process. The price you determine will have a big impact on the property’s bookings, which unfortunately may not always be positive. Setting your price too high will decrease your bookings, while setting it too low will make you lose out on valuable profit; the key to a profitable business is finding a balance.

fully booked vacation rental

Finding the balance may seem easier said than done, however with a little time spent on online research, the decision on a suitable pricing range will come a lot easier. Remember you can always adjust and adapt to the changing climates of the holiday home market later. (more…)

Posted

By: Chloe Young