Vacation Rental Marketing Blog – Kigo

LGBT is Growing Demographic for Vacation Rentals

Vacation Rental Marketing
lgbt

According to “Out Now Global LGBT Travel Industry Survey”, the first tourism industry study of its kind, it is estimated that the global LGBT travel market is worth $202 billion. By any objective standard, that is a huge number. Are you shouting the same message to the entire market, or targeting demographics in your vacation rental […]

Beat Hotels with the Best Vacation Rental Website Template

Vacation Rental Websites
best-vacation-rental-website-template

In the age of Airbnb and other listing platforms, some industry observers believe that vacation rentals will overtake hotels by 2020. But as a vacation rental management company, can you afford to wait until then?  The best way to beat hotels at their own game is to study their mistakes and learn from them. Hotel Website Design Flaws […]

Booking.com Growing Steadily in an Unsteady Vacation Rental Climate

Channel Management Software
booking.com

The vacation rental industry is in a state of flux. A recent VRMB article predicted that “By 2020, vacation rentals will topple the hotel industry.” On the one hand, there is a growing interest and demand in vacation rentals— but at the same time, the industry is suffering through some growth pains related to areas […]

The Overlooked Advantage of Channel Management Software

Channel Management Software
channel-management

Discussing vacation rental channel management software, an article from Flipkey states that: “Managing your vacation rental properties through various online channels is always a rewarding experience in terms of bookings.” As a vacation rental property manager, no doubt you agree. However, for some managers, listing with portal partners is a bit of a love-hate relationship. Direct […]

VacAgent.net CEO Says Vacation Rentals at Intersection

Channel Management Software
vacagent

Alex Yankelevich is the CEO of VacAgent, a b2b vacation rental distribution system for travel agents, property managers, and online portals. We sat down with Alex, who shared key insights into the evolution of online travel. Here’s how VacAgent combines the speed of new technology with the service of traditional travel services to help provide travelers with […]

Kigo on Location: Where to Find Us This Fall

Vacation Rental Software
shutterstock_296043032

October is the vacation rental management industry’s prime conference season—but is it truly worth your company’s time and money to attend? The truth is, conferences have morphed into a vacation rental manager’s secret weapon, and those that offer the right opportunities are well worth the investment. You’ll receive fresh ideas, network with peers and can […]

An Interview with Airbnb: How Vacation Rental Managers Can Leverage Assets

Channel Management Software
airbnb

Since August 2008, Airbnb has linked 60 million travelers looking for unique experiences in more than 34,000 cities and more than 190 countries  at any price point. Eight years into connecting property owners and managers with travelers, Airbnb has left an indelible mark on the vacation rental industry. The San Francisco-based company has charted a […]

Vacation Rental Marketing Tips: Paid vs Earned Media

Vacation Rental Marketing
Kigo Vacation Rental Marketing Online Paid Media PPC

Vacation Rental Marketing Starts with Being Found According to Nielsen, 92 percent of consumers trust word-of-mouth recommendations, or earned media, over all other forms of advertising.   What does this mean for your vacation rental marketing efforts?  Paid and Earned Media in Vacation Rental Marketing Vacation rental marketing done well includes three types of media: […]

New Study: Vacation Rental Website Guest Expectations

Vacation Rental Websites
Are you ready to handle direct booking on your vacation rental website?

When travelers come to your vacation rental website, what are they expecting to see? Here are some telling website statistics compiled by HubSpot: 39 percent of people will stop engaging with a website if images will not load or take too long to load. 38 percent of people will stop engaging with a website if […]

Avoid Stalled Rates with Revenue Management Software

Revenue Management Software
revenue-management-software

Over 30 years ago, American Airlines CEO Robert Crandall called it “the single most important technical development in transportation management since we entered deregulation.” In 2015, it was highlighted as the means by which hotels can achieve a 25 percent lift in incremental revenue. What is it? It is yield management, also known as revenue […]