Kigo Blog

Kigo Vacation Rentals Workshop: Rome

The vacation rentals market is stronger, more innovative and challenging than ever before. We at Kigo know how tough it is, and how sharing knowledge and information can be really valuable for your vacation rental set up. So we’re hosting an event in Rome on May 27th to do just that-and we really hope you can make it.

We have invited some of the biggest names in online travel, to share their knowledge and skills of the vacation rental industry. Confirmed speakers include:

  • Ramon Glieneke-Commercial Director of Only Apartments
  • Guglielmo Parasporo- Co-founder of Cities Reference
  • Nicola Ventrinici-Head of Business Development for RentXpress

We have a number of vacation rental professionals across Italy arriving; so feel free to join us at The Hub Roma, Viale Scalo San Lorenzo, 67 00159 Roma. We’ll be stating at 2pm. There will be a coffee break and drinks served afterwards, so it makes for a great chance for networking too!

We look forward to welcoming you to Rome on May 27th, any questions you might have, or to confirm your attendance, please feel free to contact us at contact@kigo.net.

Kigo Vacation Rentals Workshop: Rome  

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By: Anthony Dodd

Vacation Rental SEO Tips: How to Research & Select SEO Keywords

One of the key points for succeeding in SEO is selecting the right keywords to be placed on your vacation rental webpages. Users who are looking for vacation rentals in a particular city, search for properties using a wide array of keywords from “Holiday lettings in London” to “Vacation Rental apartments in London”. What a user searches differs based on their location, the language they use and the extent they know industry jargon.

Google Keyword Search Example

In order to capture as many search inquiries as possible, you will need to ensure that your website pops up for a set of keywords that will bring you the most traffic. Read More

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By: Francesca Nurlu

5 Tips to Optimize the Property Descriptions on your Vacation Rental Website

Are you noticing a large quantity of visitors coming to your vacation rental website, yet your bookings aren’t increasing as much as they should? This is most likely because your visitors are exiting your website without booking as they have not found the information they are looking for. If this is the case for your website, you have some optimizing to do.

Now more than ever, website visitors are spending less and less time skimming through information on websites, especially text. Recent research has shown us that visitors are now spending on average 20 seconds on a webpage before exiting if they do not find the information they are seeking. This makes it extremely important for marketers to optimize their websites, especially property description pages. Below we have outlined 5 tips to help you optimize your website for more bookings:

Tip 1 – Optimize the Photos of your Property:

Optimize3

The first thing users will look at on your property description webpage is the Read More

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By: Francesca Nurlu

Vacation Rental Website Samples: BERLINLOFTS

Every week, we highlight vacation rental agencies and owners who use Kigo vacation rental websites and reservation system. This week we will take a look at Berlin Vacation Rental provider, BERLINLOFTS.

Vacation Rental Website: BERLINLOFTS

We love working with BERLINLOFTS and helping them increase bookings of their modern lofts in downtown Berlin. Simplicity is a key for BERLINLOFTS, they want their users to be able to book their properties in the simplest way possible at a reasonable price. The owners, Stephan and Babett have taken a great deal of time furnishing and playing around with different materials to provide a unique loft experience. This attention to detail is represented well in their website, with a fresh and bright coloured modern design. Read More

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By: Francesca Nurlu

Top 5 Email Marketing Tips for Vacation Rental Owners and Agencies

Email is a great free marketing tool that can increase your engagement with past and potential guests, enabling increased referral for your vacation rental agency. In our earlier blog post we covered the importance of email automation when managing a guest’s stay at a property, this week we will cover emailing past guests for referral marketing purposes.

Email Marketing Tips ImageWe need to be careful not to overstep boundaries when reaching out to customers through e-mail. Emails are a personal-use tool, and if a guest feels your emails are irrelevant or are sent at wrong frequencies, you can be sure to expect them to unsubscribe from future emails, hindering your relationship.

To help ensure your emails do not get placed on a guest’s black-list, we have rounded up the top 5 email marketing tips to increase your success with guests: Read More

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By: Francesca Nurlu

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