In vacation rental property management, your website is one of your most powerful marketing tools. As more and more guests indicate a preference for online booking, your website becomes increasingly important.
The question is: is your current website doing its job well, or is it killing your conversion rates?
Is your website design visually appealing and optimized for conversion?
Why You Need to Examine Your Website
According to Smart Insight’s “Ecommerce Conversion Rates”, the average conversion rate in the travel industry is only 2.4 percent. This low statistic well illustrates why it is important to pay attention to your website design and functionality. To experience better conversion rates than the competition, you need an above average website vacation rental website template.
How Your Vacation Website Template Affects Your Bookings
According to StatisticBrain.com, 57 percent of all travel reservations are made online. When potential guests find your website, the user experience it provides can be the make or break point for actual completed bookings.
For instance, take the matter of speed. Does your website load quickly? If not, your bookings will suffer. Kissmetrics’“How Loading Time Affects Your Bottom Line” notes that, when it comes to loading time, every second counts. Consider these KissMetrics statistics:
- 47 percent of consumers expect a web page to load in 2 seconds or less
- 40 percent will abandon a web page if it takes longer than 3 seconds to load
- A one second delay decreases customer satisfaction by 16 percent, on average
- A one second delay decreases conversion rates by 7 percent
Of course, more than just speed is required. Once your web pages load, is it easy for prospective guests to navigate your site and book a property? Poorly designed navigation creates friction in your booking process. Eliminating friction, on the other hand, increases bookings and drives revenue growth.
Consider, too, the importance of creating a mobile-friendly website design. A responsive web design allows guests to enjoy the same user experience on your site regardless of the device they use. This means mobile users will be just as pleased with their results as desktop users. As more and more guests use mobile devices to complete their bookings, it’s essential to provide the right mobile functionality to gain their business.
Kigo Improves Vacation Rental Marketing with Website Templates
Kigo empowers vacation rental property management companies with high-converting website templates. For instance, the Good Vacation Rental Website Package gives you a fantastic website featuring a high-resolution slideshow, social media links, theme modification, and search and booking menus, along with full integration with the Kigo system. Better yet, the expert Kigo Digital Marketing team is on hand to assist you at any time.
One of the many Kigo Better Website Templates from which to choose.
Do you need more features? No problem. Increase bookings with an optimized website that fully integrates with your Kigo account. The “Better” package is the most cost effective and efficient solution for your vacation rental website needs. See what is included here.
Examples of Kigo’s High-Converting Website Design
With a variety of website templates from which to choose, you are certain to be able to find the perfect fit for your budget and your properties. For some excellent examples of websites Kigo provides, take a look at these client samples from Barcelona, Paris, and Amsterdam.
The Bottom Line
To increase bookings, ensure that your guests have a great user experience on your site with the help of Kigo’s website templates. These are designed to be responsive, visually appealing, and free of friction. They also fully integrate with Kigo’s vacation rental management solution.