What tool do you have at your disposal that will generate leads, help you nurture those leads, and ultimately increase your bookings and revenues?
The answer: Your vacation rental website.
Start with Website Templates that are Optimized for Conversion
If you are taking advantage of a Kigo website design template, you’re ahead of the game. These are already optimized for mobile, meaning that your web visitors can use your site no matter what device they are using.
Our websites are also fully integrated with your Kigo account, meaning that your website will work seamlessly with your booking software, your reservation manager, and your channel manager. With eye-catching website templates, your properties will be displayed in the best possible way.
The right website design will help drive conversions, removing the friction from the booking process to get your guests moving in the right direction.
Here’s the question, though. In addition to leveraging a Kigo website to increase bookings, what else can you do? How else can you use your vacation rental website as a lead magnet?
Create Content that Converts
Your vacation rental website is a prime place for you to provide content that will attract leads. Forbes notes that 76 percent of marketers use content marketing to generate leads. And the center of your content strategy is your website.
So, what should you be putting on your website to keep those leads coming in? For your website landing pages to be truly effective at lead generation, they must contain:
- Clear, concise calls to action
- Short Forms
- Social Proof
Consider each of these individually for a moment.
Clear, concise calls to action: Even a beautifully designed website landing page will only hold your visitor’s interest for a few brief seconds. This means that you have to get to the point quickly so as not to alienate your visitor. Your potential guest should be able to immediately see what action you want him or her to take, and see a clear way to take that action.
Short Forms: When your call to action includes filling out a form, make it snappy. SearchEngineJournal.com suggests only collecting information you actually need, not want. “Keep in mind; you’re fighting for that visitor’s time. If your form looks dangerously long, this can be a major turn-off.”
Social Proof: According to research by Nielsen, 92 percent of people trust recommendations from a peer. 70 percent trust a consumer’s opinion that was posted online.
Harness that power on your website by providing social proof in the form of guest reviews, social media mentions by guests, and so on. Even including such items as travel selfies taken by satisfied guests on your website can help attract leads and encourage bookings.
Using Vacation Rental Email Marketing to Attract Leads
What do you do with the leads you have? Once a visitor converts into a lead and their information enters your database, you have the opportunity to send them a kickback email such as a “thank-you” email. Why is this important?
In a study HubSpot did on engagement rates of thank you emails versus non-thank you emails, kickback emails doubled the engagement rates of standard marketing emails. Use kickback emails as opportunities to include super-specific calls-to-action and encourage sharing on email and social media. By doing this, you get your leads to market for you, generating leads in your behalf on social media. What could be better than that?
Kigo vacation rental website design templates are beautiful conversion tools.
Are You Ready to Increase Your Bookings with a Better Website Template?
Your Kigo website is the centerpiece of your marketing strategy. It is the lead generation and conversion tool you need to drive bookings and ensure sustainable growth for your vacation rental management company.
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