Trade fairs and exhibitions are a big part of the travel industry. They generate huge amounts of turnover and revenue for the attendees and the industry as a whole. But more than that, they are where real change is affected. The direction in which the industry is headed is steered from events like VRMA, like BIT Milan, and like ITB Berlin.
So, when one of our customers, Fahrettin Cetin, from www.flatall.com/ sent us a photo of his stand at the Emitt Tourism Summit we decided to interview him to find out just way he attends exhibitions like Emitt.
The Evoteli Team With the Mayor of Bodrum
- How long have you been in the vacation rental business?
We have been running a vacation rental business for over 11 years now. In fact, we were the very first professional company who offered vacation rentals in Bodrum/Turkey. We manage over 200 properties exclusively and have many more homes which we share with other vacation rental agencies.
- What made you decide to attend Emitt?
We wanted to introduce our new project www.evoteli .com (Turkish version) and www.flatall.com (English) to a wider audience. Both websites will be a portal where owners can add their properties very easily. The software was written by our own team completely and we will use the Kigo solution as a channel manager with other portals and agencies.
- What are the benefits for your business from attending?
We can already say that our stand was a big success. We were able to introduce our project to many professional agents and owners of apartment and villa complexes all over Turkey. They have already started to add their properties to evoteli.com – even before the fair was over!
- Do you recommend that other businesses attend trade shows and exhibitions, if so why?
We strongly recommend them. Although the Internet is a great tool to introduce your company to your target group, nothing compares with meeting them face to face. Having your own stand at a fair gives your company the professional reputation to emphasize the difference between you and your competitors.
- What would you most like to see happen to the vacation rental industry in 2015?
In Turkey, we have a problem that many “private agencies” operate in the vacation rental industry without adhering to certain standards. This causes many problems for the owners and guests. We are member of the “Home Hotel Committee” of TÜRSAB (Association of Turkish Travel Agencies) and this committee is in contact with the Turkish Ministry of Culture and Tourism to push them to establish laws and regulations to prevent private agencies from doing business that jeopardizes the whole industry.
Thank you Fahrettin!
Face to face contact with your customers can be surprisingly rare in this industry. Having an opportunity to meet them, generate new leads and speak to other professionals is too good to ignore. You can instantly expand your business and be one of the first to hear about new trends and opportunities for vacation rental managers.
The next exhibitions that Kigo will be attending are BIT Milan and ITB Berlin, so if you want to meet industry leaders and learn everything you need to know about growing your business, come and see us at Pavilion 14 – Stand H27. Or, beat the queues and book a demo here for Bit Milan. Hall 6.1 – Stand 114 and here for those of you attending ITB Berlin.