Kigo Blog

Taking Better Vacation Rental Photos With Suzi Pratt of Intrepid Freelancer

Vacation Rental Marketing
JessePattersonPhotography.com

Suzi Pratt is an internationally published event, concert and architecture photographer based in Seattle. When she isn’t shooting photos, Suzi can be found designing websites and writing for Intrepid Freelancer, her blog aimed at finding freedom in freelancing. We recently asked Suzi about her experience as a travel photographer and got her advice for property managers on […]

How to Keep Your Short-Term Rentals Booked

Vacation Rental Marketing
short-term rentals

Fast and focused: that’s how prospective guests approach the search for short-term rentals. According to TNooz, one out of every two queries in travel results in a purchase, and 33 percent of mobile travel searchers want to complete the transaction within the day. To succeed in the fast-paced short-term rental industry, you need to reach the right guests and […]

Attracting Travelers to Your Vacation Rental With Dave Anderson

Vacation Rental Marketing
vacation rental

Dave Anderson of Jones Around the World is a full-time travel blogger and festival photographer from Southern California. He’s lived in six different countries, loves learning new languages and has a strange obsession with hummus. We recently asked for Dave’s travel insight and advice for property managers on making their vacation rentals more appealing to long-term travelers […]

Four Old Misconceptions Facing Today’s Travel Marketing Professionals

Vacation Rental Marketing
shutterstock_369893846

These days, the digital marketing executive is as common as the store clerk. Headlines each day range from “10 Ways to Turn Customers into Brand Advocates” to “The 5 Most Effective Ways to Build Your Brand Online.” It’s difficult to sift through the noise, simplify the message and prevent becoming overwhelmed. Before the days of digital […]

Zev Stub of Janglo On Vacation Rental Properties in Israel

Vacation Rental Marketing
vacation rental properties

Zev Stub founded Janglo as a free Yahoo Group in 2001, and gradually built it into Israel’s largest online community for English speakers. We recently checked in with Zev to get his insight on traveling to Israel and what vacation property managers need to know to make their rentals more appealing to visitors. Here’s what he shared: […]

A Basic Guide to Vacation Rental Marketing with Snapchat

Vacation Rental Marketing
vacation rental marketing

Here’s the marketing riddle of the day: What social media platform boasts more video views per day than Facebook and more users than Twitter? The answer: Snapchat! Used mostly by the 18-34 demographic, Snapchat functions like a camera that records 10-second video moments or “Snaps” that disappear forever within 24 hours. Many brands now use […]

Boost Your Vacation Rental Marketing Strategy with Videos

Vacation Rental Marketing
vacation rental marketing

Two out of three U.S. consumers watch travel videos before booking a trip. 88% of those travelers focus their YouTube searches on destinations, attractions, points of interest, or general travel ideas*. Many property managers use video content that includes 360-degree property tours, which are very useful. However, if your videos are purely property-focused, you might […]

Vacation Rental Marketing With Instagram: How to Create Your Visual Voice

Social Media Marketing
vacation rental marketing

Instagram boasts a whopping 600 million global users who actively post over 95 million pictures and videos per day. While it’s less than a third of Facebook’s user base, 600 million is still a massive audience. Why is Instagram so popular with travelers? The answer lies largely in its format. Not only are travelers interested […]