Kigo Blog

A Basic Guide to Vacation Rental Marketing with Snapchat

Vacation Rental Marketing
vacation rental marketing

Here’s the marketing riddle of the day: What social media platform boasts more video views per day than Facebook and more users than Twitter? The answer: Snapchat! Used mostly by the 18-34 demographic, Snapchat functions like a camera that records 10-second video moments or “Snaps” that disappear forever within 24 hours. Many brands now use […]

Boost Your Vacation Rental Marketing Strategy with Videos

Vacation Rental Marketing
vacation rental marketing

Two out of three U.S. consumers watch travel videos before booking a trip. 88% of those travelers focus their YouTube searches on destinations, attractions, points of interest, or general travel ideas*. Many property managers use video content that includes 360-degree property tours, which are very useful. However, if your videos are purely property-focused, you might […]

Vacation Rental Marketing With Instagram: How to Create Your Visual Voice

Social Media Marketing
vacation rental marketing

Instagram boasts a whopping 600 million global users who actively post over 95 million pictures and videos per day. While it’s less than a third of Facebook’s user base, 600 million is still a massive audience. Why is Instagram so popular with travelers? The answer lies largely in its format. Not only are travelers interested […]

Finding Your Vacation Rental Management Brand

Vacation Rental Marketing
vacation rental management

Effective vacation rental management is about establishing and maintaining a strong brand presence. A brand’s job today is actually quite similar to many years ago: identify what matters and share it in a meaningful way with the people who matter most. The strength of your brand is measured in that coveted prize – increased bookings. […]

Vacation Rental Reviews: Managing Your Online Reputation

Vacation Rental Marketing
vacation rental reviews

We live at a time when digital words burn faster than a lit match. Whether we like it or not, online reviews are how the world expresses opinions. They are integrated into Google search, Facebook, Twitter and all the major online travel agencies. Although some brands still choose to ignore what their customers say online, […]

Extend Your Vacation Rental Marketing with Pinterest

Social Media Marketing
vacation rental marketing

85 percent of Pinterest users are female, a demographic usually credited with making vacation destination decisions for families. Previous articles in the Vacation Rental Social Media Marketing Series featured Instagram and Snapchat. Today, we turn the spotlight on another social media platform you may not have considered, namely, Pinterest. Are you using Pinterest to market […]

Vacation Rental and Corporate Housing Markets Collide

Vacation Rental Marketing
corporate housing

What Is the #1 Market Trend Affecting Vacation Rentals? Labeled by some as the number one real estate market trend, short-term rental house leasing is making a big splash in many neighborhoods domestically and internationally. With companies like Airbnb leading the way, the boundaries between the vacation rental world and the corporate housing world are […]

LGBT is Growing Demographic for Vacation Rentals

Vacation Rental Marketing
lgbt

According to “Out Now Global LGBT Travel Industry Survey”, the first tourism industry study of its kind, it is estimated that the global LGBT travel market is worth $202 billion. By any objective standard, that is a huge number. Are you shouting the same message to the entire market, or targeting demographics in your vacation rental […]

Vacation Rental Marketing Tips: Paid vs Earned Media

Vacation Rental Marketing
Kigo Vacation Rental Marketing Online Paid Media PPC

Vacation Rental Marketing Starts with Being Found According to Nielsen, 92 percent of consumers trust word-of-mouth recommendations, or earned media, over all other forms of advertising.   What does this mean for your vacation rental marketing efforts?  Paid and Earned Media in Vacation Rental Marketing Vacation rental marketing done well includes three types of media: […]

15 Ideas for Vacation Rental Marketing Content

Vacation Rental Marketing
vacation rental marketing

“Content marketing is being used by 86 percent of businesses today. But effective content marketing? Not so easy to find.” CopyBlogger.com  A vast majority of businesses use content marketing to try to attract clients. But the mere act of content marketing does not, of itself, lead to success. How can you use content marketing and social […]