Kigo Blog

Vacation Rental Marketing Tips: Paid vs Earned Media

Vacation Rental Marketing
Kigo Vacation Rental Marketing Online Paid Media PPC

Vacation Rental Marketing Starts with Being Found According to Nielsen, 92 percent of consumers trust word-of-mouth recommendations, or earned media, over all other forms of advertising.   What does this mean for your vacation rental marketing efforts?  Paid and Earned Media in Vacation Rental Marketing Vacation rental marketing done well includes three types of media: […]

15 Ideas for Vacation Rental Marketing Content

Vacation Rental Marketing
vacation rental marketing

“Content marketing is being used by 86 percent of businesses today. But effective content marketing? Not so easy to find.”  A vast majority of businesses use content marketing to try to attract clients. But the mere act of content marketing does not, of itself, lead to success. How can you use content marketing and social […]

How to Market Vacation Rentals for Corporate Housing

Vacation Rental Marketing

Are you looking for a new revenue source for your vacation rental property management company? It may be a good time to look at corporate housing as a new marketplace for your properties. According to the U.S. Travel Association, direct spending on business travel by domestic and international travelers, including expenditures on meetings, events and […]

How Pokemon Go Can Boost Vacation Rental Bookings

Vacation Rental Marketing
How to use Pokemon Go to boost vacation rental bookings

How can vacation rental management companies leverage Pokémon Go in their own marketing? Whether you are a fan of Pokémon Go or are confused why it has become such a worldwide craze, it’s hard to ignore the game’s impressive stats. Techcrunch reported that in early August, Pokémon Go hit 100 million downloads and reached over $10 […]

Luxury Travel Expert Interview Suze of Luxury Columnist

Vacation Rental Marketing
Luxury Travel

Suze Renner is the Founder and Managing Editor of Luxury Columnist, one of the top 3 UK luxury blogs, which boasts over 74,000 social media followers. We caught up with Suze recently to hear her thoughts on luxury travel, and also learned about a couple of secret vacation spots. Why did you decide to start […]

6 Tips for Furnishing Your Vacation Rental Home

Vacation Rental Marketing
furnishing your vacation rental (2)

When you make the decision to turn your property into a vacation rental, there’s a lot to take into consideration. It’s important to strike a healthy balance between making the best financial decisions, creating an alluring atmosphere, and outfitting your property appropriately for your incoming guests. Here are 6 essential tips to help you maximize […]

How to Get Your Guests to Do Your Vacation Rental Marketing for You

Vacation Rental Marketing
How to Get Your Guests to Do Your Vacation Rental Marketing for You

Wouldn’t it be great if you could outsource your marketing? And what if your outsourced marketing was less expensive and more effective? Would you be interested? As a vacation rental manager, you spent quite a bit of time, effort and money on marketing your properties. You invest in a well-designed website, put effort into generating […]

Attract Long-term Vacation Rental Guests: Expert Interview With Digital Nomad Silvia Puchovska

Vacation Rental Marketing

Silvia Puchovska is the writer behind the Unboxing Traveller, where she writes about her adventures living and traveling abroad. We recently checked in with the self-described digital nomad to get her thoughts on full-time travel and what she looks for in the ideal rental property. Here’s what she had to say: How did you become so […]

Social Media Marketing for Vacation Rentals | Thought Leader Series

Social Media Marketing
Lorena Brockman Header_600x

“99% of vacation rental managers fail at the very first hurdle when it comes to social media marketing because they behave anti-socially. That’s the ugly truth. We shout a lot. We tell people about what we have to sell. “Look at me,” “look at my website,” “look at my properties.” Forget that approach.” (VRMA) It’s a digital world and marketing […]