If feels unsafe. It takes too long. It’s frustrating.
An outdated vacation rental website is the easiest way you can convince a guest not to book with you.
Website features that seemed groundbreaking soon become standard. Understanding the difference between a gimmick and the next world-changing feature is a delicate art and it’s not always easy to tell.
So, how can you tell if your website has been left behind?
The best way is to conduct an audit every 6 months or so.
- Check the major portals.
- Go through their booking process and see how things are advancing.
- Inspiration from major sites is a great way to understand where your site will rank with customer opinion.
- If your site has similar mechanics, structure and feel to the major vacation rental listing portals, then it gives guests confidence that your site is secure and accountable.
Nobody wants to make a payment on an unsafe site and experience the uneasy feeling of, ‘payment doesn’t usually look like this..’.
6 vacation rental website requirements:
Is Your Website for Vacation Rentals Mobile Responsive?
This one is now non-negotiable. Where some sites started out as being more suited for mobile searching than others, it’s now expected that sites should have as near to the exact same capabilities and display perfectly on every page.
For travel research, mobile searches left desktop searches in the dust a long time ago and they are rising steadily in terms of number of nights booked on a mobile device as well. If your site is not mobile responsive yet, you will already be losing potential bookings because of this.
A steady stream of high-resolution images is the best way to show off your properties and gives the homepage of your site a professional sheen. Moving, high-quality images give your site a simple way to engage and captivate visitors from the homepage. Purely static pages seem outdated and unresponsive.
Your Vacation Rental Marketing Blog
A blog not only helps your website be a little different, add something new and a touch of your own personality to your site, it’s also highly effective for SEO. You fill your site with the terms that your guests are searching for. It leads them to information on the places they want to visit, and in turn your site and your properties. For marketing, it can be one of the most effective tools for simply drawing people to your website.
Use a Custom Domain Name
This is where your branding starts. Having a memorable and simple domain name is a huge benefit for any small business looking to establish themselves. The sign of a good website is cohesion. Everything matches your overall brand. Your guests are able to remember your name, picture your logo and return to your site. The right domain name is the keystone to this bridge. Without, you will simply be unable to build upon it and establish your brand.
Point to Your Social Media Profiles
Your site needs to link to your various social media account. It shows your connected and immersed in the industry. There are ways to contact you, to see other people that have used your business. It makes your business more reputable and accountable as well as giving people another way to find your business. Including these links on your website builds the link and connection between all of your networks.
Online Vacation Rental Booking Capabilities
Search and availability functions are now standard. Sites are interactive and guests expect to be able to find out information that is specific to their trip. The half-life of customer interest is so short, that even waiting for an email with availability information is enough to lose a guest. Having search and booking capabilities is an easy way to make your guests become convinced by your site and your properties.
These are what vacation rental guests expect to see, what they want to see from your site. These are the signifiers of a professional vacation rental business and website. If your current website does not match these specifications, Kigo has a range of websites that suit every business need and every level of experience ranging from an online booking widget to fully custom website designs. All of our sites include every feature in this list and more! We are committed to staying ahead of the curve in terms of website design, development and digital marketing.