Kigo Blog

Creating a World-Beating Guest Newsletter

Blog, Email Marketing

A customer newsletter is the perfect way to stay in touch with your guests. Whether monthly, quarterly, or whenever you are able – a good newsletter helps establish your brand and connect with your guests. They give you a chance to promote your business in a subtle and informative way. It’s a gentle reminder to […]

What Do Guests Expect from a Great Vacation Rental?

Blog, Industry Updates

And what makes an average one? Anyone that has been working as a professional vacation rental manager will have seen major changes in a short space of time. The growth and popularity of short term rentals mean that managers have to be flexible and ready to change to keep up with the demands of their customers. […]

The Constraint of Choice

Blog, Website Optimization

Why Too Many Options is Bad For Business. This sounds wrong, right? Choice is good! Give your customers more choice, they can get exactly what they want and you can reach more potential customers. It’s a pleasing thought; more choice will eventually result in better products, better experience and more power in the hands of […]

9 Perfect Winter Additions

Blog, Marketing Research

Welcome Your Guests in from the Cold Marketing winter destinations is a tough sell. If you’re not close to a ski slope or in the southern hemisphere, it’s probably your slower season. There is a long lull between the end of the summer and the peak over the holidays and the new year for people […]

Designing a Website that Converts

Blog, Vacation Rental Websites

How Websites Can Influence Your Decision Without You Knowing Have you ever ordered something in a restaurant only to instantly regret as soon as the waiter skirts off with the menus? Asking yourself why you ordered that, you don’t want that? It’s no surprise because we all have. Our brains are bad at interpreting the information […]